Meet The Pickle Team

The human delivery model we built generated the operational data and lived insight that helped inform the development of what is now one of Europe’s fastest growing AI companies. That technology was built on years of disciplined human execution. During that period, I led the teams and client relationships on the service side, refining our model, raising standards and adapting where the market required it.

As the business evolved, I continued leading and developing the human delivery side. Pickle is the deliberate next step. It establishes our own identity and reflects the direction we are choosing to take.

We operate as a Business Enablement partner. We use technology confidently and pragmatically, but we are clear about its limits. AI can accelerate output. It cannot replace judgment, context or responsibility.

Pickle exists to take ownership of essential operational and administrative work that founders, leaders and operational teams should not be carrying. We remove friction, protect focus and create capacity where it matters most.

This chapter reflects what we have learned over time. Technology will continue to advance. Markets will continue to shift. What remains constant is the need for clear thinking, steady execution and people who take responsibility for the work in front of them.

That is the role Pickle is here to play.

When I had a young family, I needed work that could fit around life. I began running my own company and, along the way, started working with FYXER. That role grew quickly, evolved naturally, and eventually brought me back in 2023 to take over the sales seat.

I’m at Pickle because my work and life experience means I understand how people, processes, and priorities intersect, and how much difference the right support and systems can make, whether you’re an individual, a growing team, or a scaling business. Having lived the juggle of work and family myself, I care deeply about creating structure that genuinely makes day-to-day work simpler and more sustainable.

At Pickle, I’m here to bring clarity, build trust, and help things actually work. Calmly, practically, and without unnecessary fuss.

During my time supporting Fyxer,  I’ve seen the business evolve, most recently rebranding to Pickle and have watched the business change a lot over that time, most recently rebranding to Pickle. What keeps me here is the mission, Pickle is fundamentally about taking the load off people, giving them back time and headspace so they can focus on growing their businesses. That’s something I find genuinely worthwhile, and it shapes how I think about my own role: cutting through the financial noise so the rest of the team can get on with what matters.

Most recently, my focus has moved into company governance, alongside Finance and Account Management for our Customer Success function. I work at the intersection of numbers, standards, and relationships, making sure we deliver on what we promise, stay aligned to our values, and build something that’s not just growing, but sustainable.

As a single-income earner for my family, this journey has been deeply personal. FYXER, and now Pickle, has genuinely changed my life. That perspective drives how I show up every day. I care about the detail, the follow-through, and the responsibility we carry when clients trust us to support their businesses.

At Pickle, my goal is simple: protect what we’re building, strengthen how we operate, and ensure our clients receive the highest standard of service, delivered with integrity, consistency, and care.